The ICS provides the ideal setting for BEST CARS
One of the automotive industry’s most prestigious events is at home in the facilities of Messe Stuttgart’s ICS
In late January 2017, media company Motor Presse Stuttgart held a very special event in the ICS International Congress Center Stuttgart. As at this time every year, auto motor und sport magazine presented the BEST CARS award to leading automotive players.
Based on a large-scale reader survey, the annual accolade has a long tradition dating back to 1976. In 2017, readers selected their favourites in a total of 11 categories for the 41st time. Small wonder, then, that BEST CARS is regarded as the “mother of all reader polls”. Since 1991, participants have also rated the images of automotive marques based on defined criteria. The verdicts of these critical and dedicated judges are always awaited with suspense and provide automotive brands and their management with an important indication of exactly where they stand.
Each year, on the last Thursday in January, the winners are honoured at a two-hour morning gala. The award ceremony concludes with lunch for all participants. The approximately 400 guests include senior managers and entrepreneurs from the automotive industry and component suppliers, as well as many media representatives, making this a truly high-end industry get-together.
Until 2010, the event was held at a location in downtown Stuttgart. However, this venue turned out to be too small. The publisher’s senior executives and management therefore decided in 2011 to relocate and opted for the ICS. “The facilities in the ICS, which we also use each year for our auto motor und sport Congress in March/April, have many benefits. Our guests particularly appreciate the excellent transport links to the airport, the A8 motorway, and the fact that the venue is within easy reach by rail (S-Bahn). Being able to use the Messepiazza to welcome our VIP guests is another advantage for us,” explains Tim Ramms, Head of Automobile Division at Motor Presse Stuttgart.
The event was designed and staged, using state-of-the-art lighting and video systems, by Stuttgart-based Visuell Studio für Kommunikation in cooperation with various service partners. Nothing was left to chance. “The equipment in the control room was designed for redundancy in case of a system outage. We could switch over from one setup to the other at all times,” says Alexander Knaus, Managing Director of Visuell Studio für Kommunikation, explaining the concept.
With its cutting-edge conference equipment, event hall C1 in the ICS offered a wide variety of options for communication within the room. As in the past, the winning models were presented live. Since last year, an outsize winner’s trophy has occupied the centre of the 26-metre wide and six-metre deep stage. In 2017, two projection screens, each measuring 11 x 4.8 metres, and four projectors, each rated at 20,000 ANSI lumens, were deployed. Some 1,000 square metres of gauze fabric created a room-within-a-room concept. The stage and fabrics were illuminated by 22 programmable moving-head spotlights, 16 programmable beam lights and 20 LED floodlights, showcasing the room to spectacular effect. Three cameras in the hall provided live onscreen images of the action. In addition, the presentation was streamed live on Facebook. The event took three days to set up, including seating with lunch tables and chairs.
“We are always especially happy about top events like BEST CARS,” explains Stefan Lohnert, Vice President, Guest Events, “as they show we are capable of staging much more than trade fairs and conventions. Our facilities can be tailored to events of all types and always offer the right setting.”
Curious? Information on ICS is available at: www.ics-stuttgart.de
You can find the winners of BEST CARS at: www.bestcars-award.com/en/wahlergebnisse/deutschland
Image 1: The Messepiazza in front of the ICS was cordoned off for the VIP guests and provided a parking area with direct access to the entrance (Image: Messe Stuttgart).
Image 2: The equipment in the control room was designed for redundancy in case of a system outage. (Image: Visuell)
Image 3: Some 1,000 square metres of gauze fabric created a room-within-a-room concept. 22 programmable moving-head spotlights, 16 programmable beam lights and 20 LED floodlights showcased the room to spectacular effect (Image: Visuell).
Note to editors:
Further press releases, information and downloadable images related to Messe Stuttgart are available here: www.messe-stuttgart.de/en/journalists/press-material/ics-int-congresscenter/
Ease of access, size and versatility: That’s what sets Messe Stuttgart apart. The location of the sustainably constructed trade fair and congress centre alongside Stuttgart Airport, with its direct links to the A 8 motorway and public transport offers perfect conditions for getting to and from the site. Event organisers benefit from the wide range of usage options provided by the 105,200 m² of hall space, 40,000 m² of open-air grounds and 33 multi-functional rooms in the adjoining ICS International Congress Center Stuttgart. That alone offers space for up to 10,000 visitors. Consequently, these facilities enable several events to be staged simultaneously. With this infrastructure, Messe Stuttgart and the ICS have developed into internationally acclaimed locations for top-class trade fairs, congresses, conferences, as well as corporate functions and events of all kinds.
An additional exhibition hall will increase the available hall space to 120,000 m² by 2018.