Seminar & Workshop

Participation in trade fairs is an important factor in your marketing mix. It is therefore necessary to organise the entire trade fair process efficiently and have a structured approach. We are happy to help you with our practical seminars!

The seminars are aimed at companies in all industries - at exhibitors of many years, as well as first-time exhibitors.

Seminar Allianz

Use the marketing and communication instrument of Messe Stuttgart purposefully and make the best use of your trade fair appearance! In one-day seminars with a high practical element learn all about professional trade fair planning, organising a trade fair and follow-up activities after the trade fair!

"Professional trade fair planning"
Boost your trade fair success with professional planning and organising!
more info...

"Measurement of results of trade fair"
Get to grips with the costs and your return on investment of a trade fair!
more info...

"Crash course: Stand construction and design"
Strike a balance between design, creativity and cost pressure!
more info...

If interested please use the registration form on page 9 of the seminar brochure (full programme for 2012).

Your special benefit as a participant of Seminar-Allianz:
You receive a free one-year subscription to the m + a report!

Seminar Allianz is a network of 13 trade fair companies from Germany, Austria and Switzerland. Other partners include AUMA, FAMAB and the m + a report. It was founded in 2008 as the first alliance of German-speaking trade fair companies in order to provide their exhibitors with a comprehensive offering of further training.

Training & Advice

In addition, we also offer:
internal company training and company-specific advice. Optimise your trade fair appearance and secure the follow-up business!

Your benefit: All themes are prepared and individually organised especially for your company.

- Training that comes to you -

Stand personnel training & kick-off
"Your employees are more than just dialogue partners"
Agreement, preparation and effect: effective listening, reasoning and negotiating

Checking your trade fair concept
"Integrating trade fairs in corporate communication"
Advice and analysis: Identify opportunities, correct weaknesses, increase efficiency,

Assessment of your trade fair appearance
"Independent review during the trade fair"
Assessment, analysis, strengths and weaknesses profile for trade fair stand and stand personnel.

Date and location	according to your wishes

Offer	an individual offer with different performance levels is prepared based on your requirements

Advice/Training	Karla Juegel, Trade fair and event management

Brief profile	Karla Juegel has been active in various disciplines of the trade fair and event industry for over 25 years. In 1995 she founded the consultancy agency Messe- und Veranstaltungs-Management in Munich