The history of Messe Stuttgart

2000s
1990s
1980s
1970s
1960s
1950s
Founding years

The 2000s: New location, sustainability and globalisation

On 1 July 2001, Ulrich Kromer succeeded Dr. Gehring and set the priorities for the following years: internationalisation of Messe Stuttgart, qualification of trade fairs, growth in the congress sector and an Internet service campaign for exhibitors and visitors. The number of international representatives of Messe Stuttgart has now risen to 54.

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The 1990s: Go east and online

With trade fairs such as Sachsenback in Dresden and Fachdental, Messe Stuttgart gained a leading edge in the booming East German market right from the outset.

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The 1980s: High-tech meets craft trades

In the 1980s, Messe Stuttgart had to perform the virtually impossible task of holding ever more trade fairs on only slightly more exhibition space. Hans-Joachim Köster, President of Messe Stuttgart since 1975, and primarily Dr. Walter Gehring, the second member of the two-man management team with effect from June 1980, were responsible for giving the outdated halls a new lease of life from 1981 onwards.

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The 1970s: Wanderlust and ecological woes

The oil crisis of 1973 put a swift end to the economic growth of the 1970s. The consequences were a driving ban and a global economic slump. It was 1976 before the world economy picked up again.

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The 1960s: Early trade fair highlights

Coinciding with the advent of mass motorisation, Motor-Sport-Freizeit (MSF), the nucleus of the present-day CMT, premièred in 1968. Two early Stuttgart trade fair and exhibition milestones also made their début during the decade.

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The 1950s: TV, fruit juice and rock ’n’ roll

Boxing matches, international athletics meetings, concerts: The trade fair centre played an important role in the cultural life of the city during the 1950s. From 1954 onwards, the south German radio station Süddeutsche Rundfunk (SDR) broadcast live from a studio at the trade fair centre.

 

 

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Founding years

The formal administrative act for the founding of Stuttgarter Ausstellungs-GmbH on 28 May 1940 were was not blessed with good fortune.

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